Hoopoo

Where Stories Meet Fashion. Where Culture Becomes Couture.

Discover Our Story ↓

Our Philosophy

Hoopoo is a bohemian-inspired fashion brand rooted in self-expression and storytelling. Each piece is meticulously designed for comfort, individuality, and a touch of adventure.

"We work with skilled female artisans who bring each design to life with care and creativity. Hoopoo is more than fashion...it's a story you wear."

Our collections are crafted from real-life experiences and inspired by culture, travel, and the eternal pursuit of freedom through authentic self-expression.

Hoopoo Artisan Collection
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Award-Winning Excellence

Sustainable Innovation Recognition

We are honored to have received the Golden Prize (First Place) at the prestigious #WeMedAward, recognizing our excellence in sustainable business practices within the textile and clothing sector across the Southern Mediterranean region.

ENI CBC – European Neighbourhood Instrument Cross-Border Cooperation

MedWaves Regional Activity Centre

Texfor – Confederation of the Textile Industry

Leena Ramadan - Founder & Creative Director

Leena Ramadan

Founder & Creative Director

Leena Ramadan's journey with Hoopoo is an inspirational story about passion, determination, and humanity. Fueled by an insatiable love for exploration, curiosity to find answers, and enthusiasm to create, Leena began designing her own fashion pieces as a statement of authentic self-expression.

Adventurous, unique, captivating, and different these are not just words, they are the essence of every woman who chooses to tell her story through Hoopoo.

Through extensive travel and cultural immersion, Leena expanded her knowledge of fabrics, colors, cuts, and global fashion trends. But her vision transcended mere aesthetics, She sought to infuse genuine storytelling into every thread, every pattern, every piece.

The question that drives our brand: How do we truly put our hearts into what we create? Through authentic storytelling. Hoopoo is where stories and fashion converge into something extraordinary.

A Journey of Cultural Discovery

Cultural Inspiration Behind Hoopoo Designs

Inspired by encounters with remarkable people from diverse cultures and destinations, Both local and international, Every story Leena has collected has taught her something profound, sparked inspiration, and ultimately resulted in a beautiful piece with an enchanting tale woven into its very fabric.

Hoopoo is fundamentally a brand of stories. Every collection reflects a distinct culturally-infused aesthetic and emotional resonance, directly inspired by authentic real-life experiences from Leena's transformative travels around the world.